Educationally, Mr. Paracha holds a master’s degree in criminology and criminal justice from Australia, providing him with advanced analytical and problem-solving skills crucial to his role as a director. Beyond his corporate pursuits, he actively engages in the profession of agriculture in Bhera District Sargodha, contributing to the local economy.
Mr. Piracha’s professional prowess is augmented by his recognition as an approved Director by the Securities and Exchange Commission of Pakistan and certification from the Institute of Chartered Accountants of Pakistan. These credentials underscore his expertise in financial management, accounting, and regulatory compliance essential attributes in his role as a director.
In conclusion, Mr. Asad Ul Haq Piracha emerges as a dynamic and accomplished professional with a diverse background, extensive experience, and robust leadership skills. His contributions to both the insurance and cooperative sectors, coupled with his educational and certification achievements, position him as an asset to any organization fortunate enough to benefit from his expertise.
He has held key roles, including Regional Head of Security Central Region at HBL since 2014, where he demonstrated exceptional leadership and strategic acumen in safeguarding the organization. His career progressed as he took on the role of General Manager Projects and Marketing at SWOL HQ 4 Corps from May 2021, to the present. In this role, Mr. Masood has played a pivotal part in driving high-profile marketing initiatives, significantly contributing to increased revenue.
In addition to his expertise in security, project management and marketing, Mr. Masood has extensive experience working with groups of companies, further enhancing his strategic and operational capabilities. His diverse skill set and proven track record make him a dynamic and accomplished leader in the corporate landscape.